Beauty Industry

Fernando Alonso Joins Ombré Men to Promote Sustainable Personal Care for Men

Alonso will help inspire men to take better care of themselves while being conscious of what they put in and on their bodies.

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By: Charlie Sternberg

Associate Editor

Formula 1 World Champion racer, Fernando Alonso, has teamed up with Ombré Men, a premium, sustainable, and natural personal care brand, to bring sustainable grooming products to men worldwide.
 
Ombré Men delivers its products straight to customers’ doors and offers a range of paraben-free, sulfate-free, phthalate-free, and artificial aroma-free options, making them safe for most skin types. The brand uses selective ingredients derived entirely from nature, and its products are all pH balanced and scientifically tested. Customers can also take advantage of subscription discounts for added convenience.
 
Alonso commented, “As a professional racer, training for peak-performance has always been a priority, and ensuring that I put effort into my personal care is just as important. The challenge is finding the time and the right products to make that commitment, but I’ve found that with Ombré. With all of my projects in general, there are two important things that come to mind, first is sustainability, I wanted to get involved with something that helps better the world. The second is to find excellence, I am a professional athlete in a very elite sport where excellence is required. All of my projects must have the same minimum standards in quality and excellence, and I know those standards are surpassed with Ombré Men.”
 
Co-Founder and CEO, Justin Tarin, shared that Ombré Men aims to create premium, effective, and natural products for men while being a sustainable and convenient solution for consumers. Partnering with Fernando Alonso will help amplify the brand’s efforts and inspire men to take better care of themselves while being conscious of what they put in and on their bodies. The brand’s mission aligns with Fernando’s values, and they are thrilled to welcome him to the Ombré Men family.

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